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~person:"Akhtar, Waheed"
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Big 5 personality traits
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Consumer behaviour
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Ecommerce Pakistan
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Akhtar, Waheed
Esposito, Piero
5
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Inventi impact: retailing & consumer services
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The impact of electronic word-of-mouth on online impulse buying behavior : the moderating role of
big
5
personality traits
Husnain, Mudassir
;
Qureshi, Imran
;
Fatima, Tasneem
; …
- In:
Inventi impact: retailing & consumer services
(
2017
)
2
,
pp. 68-76
Persistent link: https://www.econbiz.de/10011752827
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