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~person:"Akoglu, Halil Erdem"
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Beziehungsmarketing
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Akoglu, Halil Erdem
Burmann, Christoph
134
Esch, Franz-Rudolf
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Baumgarth, Carsten
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Meffert, Heribert
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Asia Pacific journal of marketing and logistics
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The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
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