Akridge, Jay; Boehlje, Mike; Gray, Allan; Reimer, Aaron - Department of Agricultural Economics, Purdue University - 2007
While market segmentation and the associated idea of target marketing are not new, there are questions about how the … strategy of market segmentation and target marketing is being used in retail agribusiness firms. Previous research has … challenges for successful implementation of a market segmentation/target marketing strategy (Stolp). In this study, market …