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~person:"Akroush, Mamoun N."
~person:"O'Cass, Aron"
~subject:"Brand image"
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Brand image
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Akroush, Mamoun N.
O'Cass, Aron
Loginova, Oksana
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Business process management journal
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The journal of consumer marketing
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ECONIS (ZBW)
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An integrated model of factors affecting consumer attitudes towards online shopping
Akroush, Mamoun N.
;
Al-Debei, Mutaz M.
- In:
Business process management journal
21
(
2015
)
6
,
pp. 1353-1376
Persistent link: https://www.econbiz.de/10011487931
Saved in:
2
Managing web site performance taking account of the contingency role of branding in multi-channel retailing
Carlson, Jamie
;
O'Cass, Aron
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 524-531
Persistent link: https://www.econbiz.de/10009407495
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