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~person:"Akrout, Houcine"
~person:"Zuraidah Zainol"
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Zuraidah Zainol
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ECONIS (ZBW)
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Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
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2
Does psychological contract violation moderate the impact of severity and recovery satisfaction on boycott? : an analysis of halal violation
Nor Asiah Omar
;
Muhamad Azrin Nazri
;
Suhaily Mohd Ramly
; …
- In:
Journal of food products marketing
24
(
2018
)
3
,
pp. 311-327
Persistent link: https://www.econbiz.de/10011880357
Saved in:
3
Halal violation episode : does severity and trust recovery impact negative consumption behavior?
Nor Asiah Omar
;
Zuraidah Zainol
;
Chan Kuan Thye
; …
- In:
Journal of Islamic marketing : JIMA
8
(
2017
)
4
,
pp. 686-710
Persistent link: https://www.econbiz.de/10011799871
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