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~person:"Akturk, M. Serkan"
~subject:"Customer value"
~subject:"IT-gestütztes Marketing"
~subject:"Marktforschung"
~subject:"Multichannel strategy"
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Akturk, M. Serkan
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Assessing impacts of introducing ship-to-store service on sales and returns in omnichannel retailing : a data analytics study
Akturk, M. Serkan
;
Ketzenberg, Michael
;
Heim, Gregory R.
- In:
Journal of operations management
61
(
2018
),
pp. 15-45
Persistent link: https://www.econbiz.de/10011932706
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