Al-Ahmadi, Eeyad; Erkoc, Murat - In: International Journal of Business Analytics (IJBAN) 5 (2018) 1, pp. 33-54
This paper studies the impact of consumers' individual attitudes towards load shifting in electricity consumption in an electricity market that includes a single electricity provider and multiple consumers. A Stackelberg game model is formulated in which the provider uses price discounts over a...