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~person:"Al-Eisawi, Dima"
~person:"Buil, Isabel"
~person:"Girard, Tulay"
~person:"Scharf, Edson Roberto"
~subject:"Relationship marketing"
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The international journal of bank marketing : IJBM
2
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ECONIS (ZBW)
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Services branding triangle : examining the triadic service brand promises for creating a strong brand in banking industry
Pinar, Musa
;
Girard, Tulay
;
Trapp, Paul
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
4
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011593969
Saved in:
2
Service excellence in UK retail banking : customers' perspectives of the important antecedents
Sekhon, Harjit
;
Al-Eisawi, Dima
;
Roy, Sanjit
; …
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
7
,
pp. 904-921
Persistent link: https://www.econbiz.de/10011490749
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