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~person:"Al-Husan, Faten Baddar"
~person:"Cheverton, Peter"
~person:"Schlüter, Andrea"
~subject:"Consumer goods industry"
~subject:"Kundengruppenmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer goods industry
Kundengruppenmanagement
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Al-Husan, Faten Baddar
Cheverton, Peter
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Management international review : mir ; journal of international business
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Marketing : ZFP ; journal of research and management
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Does centralising global account management activities in response to international retailers pay off?
Swoboda, Bernhard
;
Schlüter, Andrea
;
Olejnik, Edith
; …
- In:
Management international review : mir ; journal of …
52
(
2012
)
5
,
pp. 727-756
Persistent link: https://www.econbiz.de/10009629110
Saved in:
2
Erfolgsrelevanz von KAM Strategien und Strukturen gegenüber internationalen Handelskunden
Swoboda, Bernhard
;
Schlüter, Andrea
;
Olejnik, Edith
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
4
,
pp. 278-292
Persistent link: https://www.econbiz.de/10009387765
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