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~person:"Al-Kwifi, Osama Sam"
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Al-Kwifi, Osama Sam
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An intellectural journey into the historical evolution of marketing research in brand switching behavior : past, present and future
Al-Kwifi, Osama Sam
;
Ahmed, Zafar U.
- In:
Journal of management history : JMH
21
(
2015
)
2
,
pp. 172-193
Persistent link: https://www.econbiz.de/10011326810
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