Al-Sheikh, Eman S; Hasanat, Mozaherul Hoque Abul - In: International Journal of Data Warehousing and Mining (IJDWM) 14 (2018) 1, pp. 40-59
Businesses seek to analyse their customer feedback to compare their brand's popularity with the popularity of competing brands. The increasing use of social media in recent years is producing large amounts of textual content, which has become rich source of data for brand popularity analysis. In...