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~person:"Al-Shuaili, Ahmed Hamed"
~subject:"Advertising industry"
~subject:"Brand"
~subject:"Creativity"
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Al-Shuaili, Ahmed Hamed
Silk, Alvin J.
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Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
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