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~person:"Alajoutsijärvi, Kimmo"
~subject:"Brand management"
~subject:"Business school"
~type:"article"
~type_genre:"Article in journal"
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Grandiose branding : world-class aim and its organizational consequences
Alajoutsijärvi, Kimmo
;
Kettunen, Kerttu
;
Siltaoja, Marjo
- In:
Scandinavian journal of management
38
(
2022
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013477457
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