Alalwan, Ali Abdallah; Algharabat, Raed Salah; … - In: Journal of Enterprise Information Management 33 (2020) 3, pp. 627-653
Purpose: This study aims to examine the impact of mobile interactivity dimensions (active control, personalization, ubiquitous connectivity, connectedness, responsiveness and synchronicity) on customer engagement. Design/methodology/approach: A quantitative field survey study was conducted to...