Anouze, Abdel Latef M.; Alamro, Ahmed Salameh; Awwad, … - In: Journal of Islamic Marketing 10 (2018) 2, pp. 565-588
Purpose: The purpose of this study is to answer the following questions: How to measure customer satisfaction from the provisioning service of both: Islamic and Conventional banks? Can we trust one tool to measure such satisfaction or both banks are different identities and there is a need for...