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~person:"Alan, Sule"
~person:"Lingenfelder, Michael"
~person:"Link, Jörg"
~person:"Sajad Rezaei"
~type_genre:"Aufsatz in Zeitschrift"
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Alan, Sule
Lingenfelder, Michael
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Dragging market mavens to promote apps repatronage intention : the forgotten market segment
Sajad Rezaei
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 511-532
Persistent link: https://www.econbiz.de/10011979104
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2
Identifikation und Auswahl von Zielgruppen im E-Commerce : Ergebnisse einer empirischen Untersuchung
Lingenfelder, Michael
;
Loevenich, Peter
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
2
,
pp. 119-131
Persistent link: https://www.econbiz.de/10001758641
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3
Gestaltung individueller Informationsdienstleistungen im Internet
Lingenfelder, Michael
;
Fisbeck, Hagen
- In:
Handelsforschung
14
(
2000
),
pp. 315-341
Persistent link: https://www.econbiz.de/10001473027
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