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~person:"Alarcón, María del Carmen"
~subject:"Internationales Marketing"
~type_genre:"Book section"
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The effect of social media adoption on exporting firms' performance
Alarcón, María del Carmen
;
Rialp Criado, Alex
;
Rialp …
- In:
Entrepreneurship in international marketing
,
(pp. 161-186)
.
2015
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