//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Alarcón-del-Amo, María-del-Carmen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multinationales Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
International marketing
2
Internationales Marketing
2
Brand
1
Brand image
1
Brand management
1
Cluster analysis
1
Clusteranalyse
1
Consumer behaviour
1
Emerging economies
1
Export sector
1
Exporting firm
1
Exportwirtschaft
1
Firm performance
1
Globalisierung
1
Globalization
1
Internet marketing
1
Konsumentenverhalten
1
Latent segmentation
1
Local brand
1
Markenartikel
1
Markenführung
1
Markenimage
1
Mexico
1
Mexiko
1
Online-Marketing
1
Performance
1
Schwellenländer
1
Social Web
1
Social media
1
Social web
1
Unternehmenserfolg
1
cluster analysis
1
emerging economy
1
global brand
1
glocal brand
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Alarcón-del-Amo, María-del-Carmen
Kotabe, Masaaki
29
Czinkota, Michael R.
28
Douglas, Susan P.
25
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Ronkainen, Ilkka A.
23
Diamantopoulos, Adamantios
22
Sander, Matthias
19
Griffith, David A.
18
Jain, Subhash C.
18
Keegan, Warren J.
18
Meffert, Heribert
18
Zentes, Joachim
18
Ghauri, Pervez N.
17
Swoboda, Bernhard
17
Zou, Shaoming
17
Craig, C. S.
16
Fantapié Altobelli, Claudia
16
Manrai, Ajay K.
16
Mooij, Marieke K. de
16
Steenkamp, Jan-Benedict E. M.
16
Katsikeas, Constantine S.
15
Leonidou, Leonidas C.
15
Sheth, Jagdish N.
15
Solberg, Carl Arthur
15
Sousa, Carlos M. P.
15
Schlegelmilch, Bodo B.
14
Westjohn, Stanford A.
14
Berndt, Ralph
13
Johansson, Johny K.
13
Kaynak, Erdener
13
Laroche, Michel
13
Cateora, Philip R.
12
Javalgi, Rajshekhar G.
12
Magnusson, Peter
12
Meissner, Hans Günther
12
Müller, Stefan
12
Usunier, Jean-Claude
12
Gabrielsson, Mika
11
Julian, Craig C.
11
more ...
less ...
Published in...
All
International business review : the official journal of the European International Business Academy
1
Journal of international consumer marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel
;
Alarcón-del-Amo, …
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 395-407
Persistent link: https://www.econbiz.de/10012200790
Saved in:
2
Examining the impact of managerial involvement with social media on exporting firm performance
Alarcón-del-Amo, María-del-Carmen
;
Rialp Criado, Alex
; …
- In:
International business review : the official journal of …
27
(
2018
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011814985
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->