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~person:"Alba, Joseph W."
~person:"Bak, Peter Michael"
~person:"Herr, Paul M."
~subject:"Consumer behaviour"
~subject:"Decision theory"
~subject:"Psychology of advertising"
~subject:"Soziologie"
~subject:"Verbraucherverhalten"
~type_genre:"Article in journal"
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Alba, Joseph W.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Pleasure principles : a review of research on hedonic consumption
Alba, Joseph W.
;
Williams, Elanor F.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 2-18
Persistent link: https://www.econbiz.de/10009719564
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