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~person:"Alba, Joseph W."
~person:"Bak, Peter Michael"
~person:"Herr, Paul M."
~subject:"Consumer behaviour"
~subject:"Decision theory"
~subject:"Psychology of advertising"
~subject:"Soziologie"
~subject:"Verbraucherverhalten"
~type_genre:"Handbook"
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Handbook of research methods in consumer psychology
Kardes, Frank R.
(
ed.
);
Herr, Paul M.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011997386
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