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~person:"Albach, Horst"
~subject:"Markenführung"
~subject:"Preismanagement"
~type_genre:"Aufsatzsammlung"
~type_genre:"Collection of articles of several authors"
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Markenführung
Preismanagement
Theorie
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Business organization
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Erich Gutenberg
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Marketing
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Aufsatzsammlung
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Albach, Horst
Hinterhuber, Andreas
8
Liozu, Stephan
5
Meffert, Heribert
4
Gundlach, Gregory T.
3
Kleinaltenkamp, Michael
3
Monroe, Kent B.
3
Proost, Stef
3
Sheth, Jagdish N.
3
Ahlert, Dieter
2
Backhaus, Klaus
2
Borger, Bruno de
2
De Borger, Bruno L.
2
Diller, Hermann
2
Disch, Wolfgang K. A.
2
Eakin, Kelly
2
Faruqui, Ahmad
2
Homburg, Christian
2
Kalka, Regine
2
Kenning, Peter
2
Klenk, Peter
2
Krämer, Andreas
2
Levy, Daniel C.
2
Nash, Chris
2
Phillips, Robert L.
2
Rao, Vithala R.
2
Rest, Jean-Pierre van der
2
Snelgrove, Todd C.
2
Watson, Donald Stevenson
2
Özer, Özalp
2
Śliwa, Jan
2
Adam, Klaus
1
Afonso, Oscar
1
Agarwal, Mohini
1
Aghadadashli, Hamid
1
Akbari, Karl Behruz Homayun
1
Alberola, Enrique
1
Alleman, James H.
1
Ambrosius, Gerold
1
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Zeitschrift für Betriebswirtschaft / Ergänzungsheft : ZfB
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ECONIS (ZBW)
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Albach, Horst
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1997
Persistent link: https://www.econbiz.de/10000617780
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