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~person:"Albaum, Gerald"
~person:"Kalyanam, Kirthi"
~person:"Li, Guo"
~person:"Liu, Mengqi"
~subject:"Distribution channel"
~type:"article"
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Distribution channel
Direct marketing
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Vertriebsweg
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Business ethics
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Channel sharing
1
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1
Competition
1
Consumer behaviour
1
Direct selling diseconomy
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Dynamic linear model
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E-commerce
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Markteintritt
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Online retailing
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Online-Handel
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Share Economy
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Albaum, Gerald
Kalyanam, Kirthi
Li, Guo
Liu, Mengqi
Keillor, Bruce D.
2
Rhee, Eddie
2
Agrawal, Narendra
1
Alexander, Corinne
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Amirkhanpour, Monaliz
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1
DeRoos, Nicolas
1
Deighton, John
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Elkelä, Kari
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International journal of production economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
The marketing review
1
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ECONIS (ZBW)
3
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Online market entry and channel sharing strategy with direct selling diseconomies in the sharing economy era
Li, Guo
;
Zhang, Xuefeng
;
Chiu, Su-Mei
;
Liu, Mengqi
; …
- In:
International journal of production economics
218
(
2019
),
pp. 135-147
Persistent link: https://www.econbiz.de/10012132806
Saved in:
2
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
3
Multilevel (network) marketing : an objective view
Albaum, Gerald
;
Peterson, Robert A.
- In:
The marketing review
11
(
2011
)
4
,
pp. 347-361
Persistent link: https://www.econbiz.de/10009428159
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