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Albaum, Gerald
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Adaptation of International Marketing Strategy Components, Competitive Advantage, and Firm Performance: A Study of Hong Kong Exporters
Albaum, Gerald
;
Tse, David K.
- In:
Journal of international marketing
9
(
2001
)
4
,
pp. 59-81
Persistent link: https://www.econbiz.de/10007237489
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