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~person:"Alberola Amores, Leonor"
~person:"Litzenroth, Heinrich A."
~type:"article"
~type_genre:"Book section"
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Alberola Amores, Leonor
Litzenroth, Heinrich A.
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Developing successful global strategies for marketing luxury brands
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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ECONIS (ZBW)
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Influence of celebrity endorsement on mature female luxury cosmetic consumers
Alberola Amores, Leonor
;
Miquel Segarra, Susana
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 274-295)
.
2021
Persistent link: https://www.econbiz.de/10012521921
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Testmarktsimulation am Beispiel von Körperpflegemittel
Litzenroth, Heinrich A.
;
Hertle, Thomas
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 1003-1034)
.
2007
Persistent link: https://www.econbiz.de/10003511324
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