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~person:"Albers, Sönke"
~person:"Kotler, Philip"
~source:"repec"
~source:"usbk"
~subject:"Marketing."
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Marketing.
Marketing
86
Marketingmanagement
23
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11
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Legends in marketing series
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USB Cologne (EcoSocSci)
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Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009022636
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2
Legends in
marketing
: Philip Kotler
Kotler, Philip
(
contributor
);
Sheth, Jagdish N.
(
contributor
)
Persistent link: https://www.econbiz.de/10009499622
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