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~person:"Albers, Sönke"
~person:"Kotler, Philip"
~subject:"carryover effect"
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A meta-analysis of
marketing
communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
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