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~person:"Albers, Sönke"
~person:"Morasch, Karl"
~subject:"Digital marketing"
~subject:"Exclusive offerings"
~type_genre:"Article in journal"
~type_genre:"Sammlung"
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Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
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