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~person:"Albers, Sönke"
~person:"Pepels, Werner"
~person:"Rubik, Frieder"
~subject:"Brand management"
~subject:"Produktentwicklung"
~subject:"Produktlebenszyklus"
~type_genre:"Sammelwerk"
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Brand management
Produktentwicklung
Produktlebenszyklus
Product management
6
Produktmanagement
6
Markenführung
4
Beziehungsmarketing
3
Brand image
3
Deutschland
3
Fertigungsprogramm
3
Germany
3
Innovation
3
Markenimage
3
Market research
3
Marktforschung
3
Master production schedule
3
Product design
3
Produktgestaltung
3
Relationship marketing
3
Theorie
3
Theory
3
Product life cycle
2
Customer retention
1
Customer service
1
Dienstleistungsangebot
1
Documentation
1
Dokumentation
1
Einzelhandelspreis
1
Governance
1
Integrierter Umweltschutz
1
Investitionsgütermarketing
1
Kundenbindung
1
Kundenmanagement
1
Kundenservice
1
Marke
1
Markenpolitik
1
Market segmentation
1
Marketing management
1
Marketingmanagement
1
Marktsegmentierung
1
Nachhaltiger Konsum
1
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Sammelwerk
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Collection of articles of several authors
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5
Aufsatz im Buch
3
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German
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Albers, Sönke
Pepels, Werner
Rubik, Frieder
Sojkin, Bogdan
4
Kall, Jacek
2
Semerkova, L. N.
2
Ahlert, Dieter
1
Bading, Alexandra
1
Boczanski, Manfred
1
Breyer-Mayländer, Thomas
1
Bullinger, Hans-Jörg
1
Cocchi, Andrea
1
Herzog, Claudia
1
Kahn, Kenneth B.
1
Kern, Ingo
1
Mahajan, Vijay
1
Matys, Erwin
1
Muth, Michael
1
Okruch, Harald
1
Quelch, John A.
1
Schadenberger, Alexander
1
Scheer, August-Wilhelm
1
Scheer, Dirk
1
Schilli, Bruno
1
Schimmelpfeng, Lutz
1
Schmitz, Willi-Gerd
1
Segelbacher, Uwe
1
Sheth, Jagdish N.
1
Stürken, Momme
1
Tomovic, Mileta M.
1
Warschat, Joachim
1
Weber, Torsten
1
Wind, Yoram
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ECONIS (ZBW)
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10011446255
Saved in:
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2007
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003380092
Saved in:
3
Governance of integrated product policy : in search of sustainable production and consumption
Scheer, Dirk
(
contributor
);
Rubik, Frieder
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10011869766
Saved in:
4
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2002
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001676263
Saved in:
5
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001459149
Saved in:
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