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~person:"Albers, Sönke"
~subject:"Marketingtheorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbuch"
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Marketingtheorie
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Albers, Sönke
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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30 Jahre Forschung im deutschen Sprachraum zum quantitativ orientierten Marketing
Albers, Sönke
;
Hildebrandt, Lutz
- In:
Deutschsprachige Marketingforschung : Bestandsaufnahme …
,
(pp. 209-237)
.
2000
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