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~person:"Albers, Sascha"
~person:"Burgelman, Robert A."
~person:"Geißler, Cornelia"
~person:"Haack, Markus"
~type_genre:"Thesis"
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Strategisches Innovationsmanagement von Buchverlagen im Kontext konvergierender Medienmärkte
Haack, Markus
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2015
Persistent link: https://www.econbiz.de/10011428162
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Kompetenzbasiertes Markenmanagement in Verlagsunternehmen : ein explorativer Ansatz
Geißler, Cornelia
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2009
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1. Aufl.
Persistent link: https://www.econbiz.de/10003836875
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