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~person:"Albert, Noel"
~subject:"Football"
~subject:"Konsumentenverhalten"
~subject:"Strategische Allianz"
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Football
Konsumentenverhalten
Strategische Allianz
Advertising effects
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Brand
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Brand management
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Albert, Noel
Kruse, Jörn
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The journal of brand management : an international journal
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ECONIS (ZBW)
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From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
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