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~person:"Albrecht, Carmen-Maria"
~person:"Bosch, Natalie Miriam"
~subject:"Coronavirus"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Panel"
~subject:"Welt"
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Albrecht, Carmen-Maria
Bosch, Natalie Miriam
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Mobile Marktforschung mithilfe einer App - Erhebungssituation und Motivationsstruktur von Nutzern einer Marktforschungs-App
Bosch, Natalie Miriam
-
2017
Persistent link: https://www.econbiz.de/10011756802
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Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
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