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~person:"Alcántara-Pilar, Juan Miguel"
~person:"Alryalat, Mohammad Abdallah Ali"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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Alcántara-Pilar, Juan Miguel
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Academia : revista Latinoamericana de administración
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Asia Pacific journal of marketing and logistics
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Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
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2
Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex
Crespo-Almendros, Esmeralda
;
Prados-Peña, M. Belén
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
2
,
pp. 148-162
Persistent link: https://www.econbiz.de/10013369812
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