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~person:"Alcántara-Pilar, Juan Miguel"
~subject:"Brand loyalty"
~subject:"Dienstleistungsqualität"
~subject:"Firm performance"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Thesis"
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Alcántara-Pilar, Juan Miguel
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Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex
Crespo-Almendros, Esmeralda
;
Prados-Peña, M. Belén
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
2
,
pp. 148-162
Persistent link: https://www.econbiz.de/10013369812
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