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~person:"Alcántara-Pilar, Juan Miguel"
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Alcántara-Pilar, Juan Miguel
Kotler, Philip
223
Meffert, Heribert
213
Bruhn, Manfred
174
Pepels, Werner
120
Irwin, Scott H.
94
Fritz, Wolfgang
73
Kaiser, Harry M.
68
Belz, Christian
62
Wiedmann, Klaus-Peter
62
Wilson, William W.
62
Good, Darrel L.
61
Homburg, Christian
57
Bauer, Hans H.
52
Jabbar, Mohammad A.
51
Kirchgeorg, Manfred
50
Armstrong, Gary
49
Jayne, Thomas S.
49
McDonald, Malcolm
49
Reinecke, Sven
49
Sheth, Jagdish N.
47
Tomczak, Torsten
47
Zerres, Michael P.
47
Huber, Frank
45
Baker, Michael John
43
Kuß, Alfred
42
Dichtl, Erwin
41
Garcia, Philip
41
Kreutzer, Ralf T.
41
Brown, Stephen
40
Kerin, Roger A.
40
Unger, Fritz
40
Brorsen, B. Wade
39
Kleinaltenkamp, Michael
39
Backhaus, Klaus
37
Griffith, Garry R.
37
Diller, Hermann
36
Ahlert, Dieter
35
Mitev, Ariel Zoltán
35
Piercy, Nigel
35
Raffée, Hans
35
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
International journal of hospitality management
1
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ECONIS (ZBW)
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Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
Saved in:
2
Analyzing the cultural diversity of consumers in the global marketplace
Alcántara-Pilar, Juan Miguel
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011305472
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