Aldas‐Manzano, Joaquín; Küster, Inés; Vila, Natalia - In: European Journal of Innovation Management 8 (2005) 4, pp. 437-452
Purpose – Market orientation analyses have focused on two broad‐ranging approaches: the behavioural and the philosophical. The concepts of innovation and market orientation are gaining ground steadily in the context of an increasingly competitive and highly volatile environment, subject to...