//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Alden, Dana"
~person:"Ghauri, Pervez N."
~person:"Magnusson, Peter"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
~subject:"Strategische Allianz"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multinationales Marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Marketingmanagement
Strategische Allianz
International marketing
2
Internationales Marketing
2
Marketing management
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Textbook
Article in journal
8
Aufsatz in Zeitschrift
8
Aufsatz im Buch
3
Book section
3
Lehrbuch
1
Language
All
English
1
Author
All
Alden, Dana
Ghauri, Pervez N.
Magnusson, Peter
McCarthy, Edmund Jerome
7
Perreault, William D.
7
Berndt, Ralph
6
Fantapié Altobelli, Claudia
6
Sander, Matthias
6
Backhaus, Klaus
5
Voeth, Markus
5
Büschken, Joachim
4
Helsen, Kristiaan
4
Kotabe, Masaaki
4
Cannon, Joseph P.
3
Carter, Steve
3
Lee, Kiefer
3
Boone, Louis E.
2
Doole, Isobel
2
Gelbrich, Katja
2
Hüttner, Manfred
2
Kurtz, David L.
2
Lowe, Robin
2
Müller, Stefan
2
Schramm-Klein, Hanna
2
Schwarting, Ulf
2
Swoboda, Bernhard
2
Zentes, Joachim
2
Ahsen, Anette von
1
Bartlett, Christopher A.
1
Becker, Christian
1
Benito, Gabriel R. G.
1
Bertels, Victoria
1
Burmann, Christoph
1
Cateora, Philip R.
1
Ford, John B.
1
Gillespie, Kate
1
Glowik, Mario
1
Hennessey, Hubert D.
1
Ibrahim, Essam
1
Jeannet, Jean-Pierre
1
Kashani, Kamran
1
Keegan, Warren J.
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
International marketing
Ghauri, Pervez N.
;
Cateora, Philip R.
-
2022
-
Fifth edition
Persistent link: https://www.econbiz.de/10012585630
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->