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~person:"Alden, Dana L."
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Alden, Dana L.
Hoyer, Wayne D.
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Journal of advertising : official publication of the American Academy of Advertising
2
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ARTICLES - The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising
Alden, Dana L.
;
Mukherjee, Ashesh
;
Hoyer, Wayne D.
- In:
Journal of advertising : official publication of the …
29
(
2000
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10008120140
Saved in:
2
ARTICLES - The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising
Alden, Dana L.
;
Mukherjee, Ashesh
;
Hoyer, Wayne D.
- In:
Journal of advertising : official publication of the …
29
(
2000
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10008120147
Saved in:
3
Evaluation Strategies of American and Thai Consumers
Alden, Dana L.
;
Stayman, Douglas M.
;
Hoyer, Wayne D.
- In:
Psychology & marketing
11
(
1994
)
2
,
pp. 145-162
Persistent link: https://www.econbiz.de/10007010098
Saved in:
4
Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis
Alden, Dana L.
;
Hoyer, Wayne D.
;
Lee, Chol
- In:
Journal of marketing
57
(
1993
)
2
,
pp. 64-75
Persistent link: https://www.econbiz.de/10006008209
Saved in:
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