Chiara, Crespi; Alessandra, Dodich; Cappa Stefano F. - In: Micro & Macro Marketing (2014) 2, pp. 261-278
advances may be useful to elucidate consumers' choice behavior, opening fields such as Neuromarketing and Consumer Neuroscience … survey some of the scientific progress made in Neuroeconomics and Consumer Neuroscience, focusing on the contribution of the …