//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Alexander, Andrew"
~person:"Prestin, Sönke"
~subject:"B-to-B-Marketing"
~subject:"SME marketing"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"SME marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
SME marketing
Social web
Beziehungsmarketing
1
Brand image
1
Brand management
1
Deutschland
1
Einzelhandel
1
Entrepreneurship
1
Entrepreneurship approach
1
Germany
1
Globalisierung
1
Globalization
1
International market entry
1
International marketing
1
Internationaler Markteintritt
1
Internationales Marketing
1
Internet marketing
1
KMU
1
KMU-Marketing
1
Klein- und Mittelbetrieb
1
Kundenbindungsprogramm
1
Loyalty program
1
Markenführung
1
Markenimage
1
Mobile Anwendung
1
Mobile application
1
Online-Marketing
1
Relationship marketing
1
Retail trade
1
SME
1
Social Web
1
Soziale Software
1
Soziales Netzwerk
1
Standortbezogener Dienst
1
branding
1
international entrepreneurship
1
international retailing
1
small- to medium-sized enterprises (SMEs)
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Guidebook
1
Ratgeber
1
Language
All
German
1
English
1
Author
All
Alexander, Andrew
Prestin, Sönke
Jones, Rosalind
3
Rowley, Jennifer
3
Cacciolatti, Luca
2
Cheng, Ranis
2
Dean, David L.
2
Fearne, Andrew P.
2
Guercini, Simone
2
Hossain, Md Afnan
2
Kahiya, Eldrede Tinashe
2
Muhammad Sabbir Rahman
2
Resnick, Sheilagh
2
Ruzzier, Maja Konečnik
2
Seibold, Michael
2
Sell, Stefan
2
Simmons, Geoffrey
2
Vogt, Wolfgang
2
Zaman, Mahmud Habib
2
Abrahams, Alan S.
1
Ali, M. Yunus
1
Antonelli, Gervasio
1
Atanassova, Iva
1
Barron, Andrew
1
Barton, Harry
1
Bhatli, Dhruv
1
Blesa, Andreu
1
Brannen, William H.
1
Brindley, Clare
1
Brüggelambert, Gregor
1
Bögenhold, Dieter
1
Büchler, Jan-Philipp
1
Cacciolatti, Luca A.
1
Caprano, Cornelia
1
Castro Lozano, Carlos de
1
Centeno, Edgar
1
Chitakunye, Pepukayi
1
Christmann, Helen
1
Christodoulides, George
1
Clark, Lilian
1
Coupey, Eloise
1
more ...
less ...
Published in...
All
The international review of retail, distribution and consumer research
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation : a German case study
Christmann, Helen
;
Alexander, Andrew
;
Wood, Steve
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011648608
Saved in:
2
Social Media und Location-based Marketing : mit Google, Facebook, Foursquare, Groupon & Co. lokal erfolgreich werben ; [Strategien für kleine und mittlere Unternehmen]
Faber, Ron
;
Prestin, Sönke
-
2012
Persistent link: https://www.econbiz.de/10009413392
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->