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~person:"Alexander, Andrew"
~subject:"Germany"
~subject:"International market entry"
~subject:"KMU"
~subject:"Markenpolitik"
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Alexander, Andrew
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The international review of retail, distribution and consumer research
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Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation : a German case study
Christmann, Helen
;
Alexander, Andrew
;
Wood, Steve
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011648608
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