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~person:"Alexander, Ralph S."
~person:"Jensen, Ove"
~person:"Sapsford, David"
~subject:"Industrieprodukt"
~type_genre:"Working Paper"
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Industrieprodukt
Beziehungsmarketing
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Industrial goods
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Industriegüter
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Kundenbindung
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Lieferantenmanagement
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Alexander, Ralph S.
Jensen, Ove
Sapsford, David
Attfield, Clifford L. F.
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Hadass, Yael S.
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Homburg, Christian
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Kundenbindung im Industriegütergeschäft
Homburg, Christian
;
Jensen, Ove
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2004
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