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~person:"Alexandru, Radu Lucian"
~person:"Richards, Timothy J."
~source:"repec"
~subject:"advertising"
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advertising
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Consumer/Household Economics
5
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Demand and Price Analysis
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Production Economics
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Alexandru, Radu Lucian
Richards, Timothy J.
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3
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2
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Morrison School of Agribusiness & Resource Management, Arizona State University East
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Journal of Agricultural and Applied Economics
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1999 Annual meeting, August 8-11, Nashville, TN
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Annales Universitatis Apulensis Series Oeconomica
1
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1
BLOG
MARKETING
– A RELEVENT INSTRUMENT OF THE
MARKETING
POLICY
Filimon, Stremtan
;
Ioan, Achim Moise
;
Alexandru, Radu Lucian
- In:
Annales Universitatis Apulensis Series Oeconomica
2
(
2010
)
12
,
pp. 29-29
marketing
strategies ofcompanies/organizations/persons. Different aspects of the personal blog are becoming definingelements of …
Persistent link: https://www.econbiz.de/10008788610
Saved in:
2
Strategic Interaction With Multiple Tools: A New Empirical Model
Richards, Timothy J.
;
Patterson, Paul M.
-
Morrison School of Agribusiness & Resource Management, …
-
2002
paper presents an alternative that considers rivalry among several firms using multiple tools.
Marketing
decisions are …
Persistent link: https://www.econbiz.de/10005805320
Saved in:
3
COMMODITY R&D AND PROMOTION
Richards, Timothy J.
;
Padilla, Luis
- In:
Journal of Agricultural and Applied Economics
34
(
2002
)
03
programs. This study investigates the potential returns to product research, development, and
marketing
in a dynamic commodity …
Persistent link: https://www.econbiz.de/10005513866
Saved in:
4
THE IMPACT OF PROMOTION AND ADVERTISING: A LATENT CLASS APPROACH
Richards, Timothy J.
- In:
Journal of Agricultural and Applied Economics
32
(
2000
)
03
class analysis technique to segment consumers based on their responsiveness to a set of
marketing
variables, finding that a …. By targeting
marketing
activities to their most responsive segments, the efficiency of commodity promotion can be …
Persistent link: https://www.econbiz.de/10005469221
Saved in:
5
THE IMPACT OF PROMOTION AND ADVERTISING ON CHOICE OF FRUIT CATEGORY AND APPLE VARIETY: A LATENT-CLASS APPROACH
Richards, Timothy J.
;
Patterson, Paul M.
-
Agricultural and Applied Economics Association - AAEA
-
1999
differences among them, suggesting that fruit-marketers should target their
marketing
activities in order to improve their …
Persistent link: https://www.econbiz.de/10005525917
Saved in:
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