Algesheimer, René; Gurău, Călin - In: Qualitative Market Research: An International Journal 11 (2008) 2, pp. 227-245
Purpose – In community research, there is a large gap between theoretical developments and empirical proves. Especially, in micro‐macro contexts, where the interaction between micro‐ (the community member) and macro‐(the community) level variables have significant effects, no...