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~person:"Alguacil Jiménez, Mario"
~subject:"Advertising"
~subject:"Brand image"
~type_genre:"Case study"
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Engaging consumers through branded entertainment and convergent media
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Brand perception and its relation to perceived performance of a public sports service
Alguacil Jiménez, Mario
;
Calabuig Moreno, Ferran
; …
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Engaging consumers through branded entertainment and …
,
(pp. 202-220)
.
2015
Persistent link: https://www.econbiz.de/10011389619
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