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~person:"Ali, Mohsin"
~person:"Batt, Verena"
~person:"Baumgarth, Carsten"
~person:"Biedenbach, Thomas"
~person:"Bowden, Jana"
~person:"Fischer, Alexander"
~person:"Kamalanabhan, T. J."
~subject:"Brand commitment"
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Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
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