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~person:"Ali, Rana Basit"
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Ali, Rana Basit
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Perception of brand
globalness
and localness : the role of brand competence in stereotype-building and value consciousness
Abrantes, Bruno Fernandes
;
Ali, Rana Basit
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 722-737
Persistent link: https://www.econbiz.de/10014537380
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