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~person:"Ali-Yrkkö, Jyrki"
~person:"Broderick, Anne"
~person:"Mishra, Deepak"
~person:"Niepelt, Dirk"
~subject:"Film industry"
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Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films
Takhar-Lail, Amandeep
;
Maclaran, Pauline
;
Parsons, Elizabeth
- In:
Multicultural perspectives in customer behaviour
,
(pp. 65-80)
.
2014
Persistent link: https://www.econbiz.de/10010399250
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Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films
Takhar-Lail, Amandeep
;
Maclaran, Pauline
;
Parsons, Elizabeth
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1057-1073
Persistent link: https://www.econbiz.de/10008757655
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