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~person:"Aliagas, Irene"
~person:"Pelsmacker, Patrick de"
~subject:"Consumer behaviour"
~subject:"Welt"
~subject:"Wettbewerbspolitik"
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Search: expert journal of marketing
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Consumer behaviour
Welt
Wettbewerbspolitik
Konsumentenverhalten
2
Social Web
2
Social web
2
AI/ML algorithms
1
Advertising effects
1
Algorithm
1
Algorithmus
1
Brand image
1
Brand management
1
Brand placement
1
CCPA
1
Celebrity endorsement
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Celebrity-Werbung
1
Data protection
1
Datenschutz
1
Deregulation
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Expert review
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Film industry
1
Filmwirtschaft
1
GDPR
1
Inconsistent content
1
Markenführung
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Markenimage
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Neuromarketing
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Product Placement
1
Product placement
1
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neuroethics
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Aliagas, Irene
Pelsmacker, Patrick de
Budzinski, Oliver
3
Vinerean, Simona
3
Abramo, Cláudio Weber
2
Alhidari, Abdullah Mohammed
2
Campo, Katia
2
Dens, Nathalie
2
Gijsbrechts, Els
2
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2
Nisol, Patricia
2
Quack, Sigrid
2
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2
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2
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2
Adam, Muhammad
1
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1
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1
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1
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1
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1
Alhudaithy, Abdullatif I. R.
1
Alkadhi, Omar H.
1
Allen, B. J.
1
Andersen, Kirsti Reitan
1
Anderson, Laurel
1
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1
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1
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1
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Journal of electronic commerce research : JECR
2
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ECONIS (ZBW)
2
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Expert
reviewers beware! : the effects
of
review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
2
Consumer responses to brands placed in YouTube movies : the effect
of
prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
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