Alkhateeb, Fadi M.; Doucette, William R. - In: International Journal of Pharmaceutical and Healthcare … 2 (2008) 3, pp. 235-245
Purpose – Electronic detailing (e‐detailing) has been introduced in the last few years by the pharmaceutical industry as a new communication channel to promote pharmaceutical products to physicians. E‐detailing means using digital technology: internet, video conferencing, and interactive...